Dell EcoLoop This is a spot I conceived and directed for Dell and its soft goods department. The goal was to creatively showcase two aspects of their eco-friendly process: low water usage to create the thread dye, and a PVB plastic recycling process to coat their bags. But it wasn't a technical illustration [...]

We worked with ad agency Brand Apart and creative director Blaine Hogan to come up with a fresh new style for Chick-fil-A Red Awards ceremony. After several rounds of research, we settled on what we called the "prismatic" look. Geometric shapes break the screen up as light leaks creep into the frame. There was [...]